The Runway That Lit a Fire

How Australian Fashion Week 2025 Reignited Purpose

There are moments that remind you why you started. For us at Façon, Australian Fashion Week 2025 was one of them.

We didn’t just see a fashion event, we saw a creative movement gathering steam. A renewed energy pulsing through Carriageworks, stitched together by stories of independence, place and purpose. This wasn’t fashion for fashion’s sake. It was fashion for something — a celebration of makers, visionaries and those daring enough to dream from outside the traditional capitals.

AFW 2025 took a bold new direction this year, and we were here for all of it. More than front-row theatrics, what we witnessed was an industry backing its future. Emerging designers were given space to speak and show. Regional talent wasn’t just acknowledged, it was championed. From slow fashion labels in the Northern Rivers to bold creatives from Western Sydney, the spotlight was finally shared.

And that shift? It didn’t just make headlines. It made an impact - on us.

Façon has always stood for the creatives on the fringe. The ones working late in studio apartments, shooting campaigns in car parks, building brands from kitchen tables. But AFW 2025 made that work feel seen. Validated. Essential.

We came home buzzing with ideas and conviction. The runway didn’t just showcase silhouettes, it revealed stories. And stories are what we live for.

On Façon Australia, you will see behind-the-scenes snapshots from AFW, conversations with the new faces of regional fashion, and reflections on how style and storytelling are colliding in the best way.

AFW 2025 didn’t just influence our editorial direction. It reminded us of our mission: to hold space for the makers who are shaping culture - not from the top down, but from the ground up.

Here’s to the ones rewriting the fashion script. We’ll be right there with you, page by page.

Mariam Seddiq AFW 2025 runway photographed by Paul Dear.